How did the creative process for Jo first begin?
I felt that if we were going to do something for Pride month, then we couldn’t do that without a member of the flock that is a member of the LGBTQIA+ community. As a company, Rovio has a clear strategy around sustainability, and diversity, equity and inclusion so I felt like we had a good opportunity to make the Angry Birds brand reflect that diversity as well. We thought that creating a new character for this purpose would be a small step forward for inclusivity and representation in the Angry Birds brand, but of course there is still much work to be done. We started considering ideas for a Pride campaign as early as January, and I thought that if we were going to do a Pride campaign, we need to show that we have a diverse IP. Where did the idea come from to introduce a new bird to the flock? It has been our goal to make Red the face of mobile gaming so raising the profile of the brand and being present in people’s minds is very important. Those are more short term things, but over the long term, I’m also working on how we can keep the Angry Birds brand relevant, and also introduce the brand to new audiences. At the moment I’m looking at 360 campaigns and social media campaigns that our games can take part in.
A lot of what Rovio does as a company is touched by the Angry Birds Brand, from the games to movies to TV series. What I do is basically look after anything that has to do with the creative side of the brand.
ANGRY BIRDS 2 CHARACTERS PNG FULL
My full title is Angry Birds Brand Creative Director. First, introduction time! Tell us who you are and what you do.
0 kommentar(er)
